On Friday, heritage denim brand Wrangler and premium sock brand Happy ... Imagery of stars, flames rainbows, cowboy hats, ...

or a cowboy hat; silhouettes like bootcut jeans or some fringe; brands with roots in Western style, like Wrangler, Stetson, or even Frye. Esquire's Senior Market Editor, Alfonso Fernandez Navas, ...

Wrangler on Thusday dropped a sneak preview ... long-sleeved denim shirts, trucker hats, jeans and women's cut-off denim shorts with two Whataburger logos emblazoned on the rear pockets.