One of the most popular and recognized sports brands in the world Nike, was inspired by Niké, the Greek goddess of victory.

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

In their ability to overcome the challenges of the outback, R.M.Williams boots became the stuff of local legend. But news of ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

When military strategists were charting targets and timing, the two officers were giving the operation a face.