Volpe estimates that as many as half of so-called influencers use fabricated stats to inflate their metrics to increase their payment; among influencers who prefer to be paid in cash vs. products, ...

Employees want to ensure they’re doing things right when posting in a public forum. Make it easier for them by providing ...

Working With Gaming Creators: Getting Started I recommend focusing on the quality of influencers—how well their content matches your brand's values, as well as the creator's performance indicators.

As the clock struck midnight on March 22, 2022, Mercury Stardust settled into a hard metal chair in a friend’s empty dance studio and went live. The Wisconsin-based TikToker — who goes by the moniker ...

The Tourism Ministry engages with social media influencers, both through collaboration requests received and through public engagement initiatives to promote tourism destinations, products, ...

As the influencer industry matures, a growing number of law firms are working with internet stars. Attorneys help influencers navigate brand deals, IP and trademark disputes, and licensing contracts.

We are seeking nominations for the top publicists representing social-media influencers. Let us know your thoughts here or by entering the information below in the Google Form by April 9.

Jabr said the campaigns are likely seeking to work with influencers, realizing that appearing on their social media accounts will likely alter the algorithm social media platforms use to show ...