She can also consider working with local influencers and invite them in to try the pastry and post about it for her followers to see. It’s not always clear if a social ad campaign delivers results, ...

Social media marketing in 2025 isn’t just about hopping on viral trends or chasing the latest platform feature. The landscape ...

The hearing Tuesday comes as political leaders and major government agencies are seeking to build and tighten their relationships with online content creators, often working with influencers to ...

One version of this involves fully recreating real influencers as AI figures. Meta CEO Mark Zuckerberg presented a live demo of a creator-based AI persona, which looked like the creator ...

I spent Tuesday evening at the Italian Embassy in Washington, where I moderated a discussion about the growth of the creator ...