It makes sense: Decades of research have shown how positive word-of-mouth can lead consumers to buy a product. What is less well known is whether such word-of-mouth continues to influence ...

Be mindful of what slips out of your mouth from May 20 to June 20. Friendships blossom quickly during these four weeks of ...

As its revenues exceed £1bn for the first time, Monzo credits its expanded marketing efforts for helping to drive growth.

Travis Bachman, the owner of Travis Bachman Scrap and More, primarily uses yard signs and word of mouth to promote his ...

After nearly three decades on South African television, Muvhango is coming to an emotional end. In a media statement, SABC2 ...