Coles and Woolworths' loyalty programs could be influencing customers more than they realise, according to ACCC inquiry
The "gamification" of supermarket loyalty programs could be influencing customers without them realising, according to the ...
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Woolworths announces major new change to its shopping trolleys
How does the Woolworths Scan&Go Trolley trial work? 1. Unlock a device: Scan your Everyday Rewards card to unlock a device and pop it on your trolley. 2. Scan your items: Scan your items using the ...
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Woolworths Rewards: Project Segment of One
This case study looks at how Woolworths Rewards, an Australian retailer rewards scheme, turned negative customer sentiment into a program with satisfied members through an email personalisation ...