Before helping lead the Sparks to a 102-91 win over the Connecticut Sun on Thursday night, Brink debuted a new ...

New York Liberty's Sabrina Ionescu shoes are pictured during the 3-point contest at the WNBA All-Star basketball weekend, Friday, July 18, 2025, in Indianapolis.

When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the hugely popular league in an awkward position.

Williams’ sneakers were made by Moolah Kicks, a relatively new women’s basketball shoe company started by Natalie White, a hoops player from New York — and Moolah has no such agreement.

In one of the most highly anticipated women's basketball matchups of the college season so far - No. 1 UCLA visiting No. 8 Maryland - DC-native and NIL trailbla ...

As women's basketball continues to grow in popularity, several players have turned that popularity into lucrative endorsement and shoe deals. One such player is New York Liberty guard, Sabrina ...

USC Trojans women's basketball star Juju Watkins has reportedly agreed to one of the richest shoe endorsement deals in the sport with Nike as she embarks on her sophomore season.

‘Women deserve to be at the table’: The WNBA’s signature shoe boom by: ALYCE BROWN, Associated Press Posted: Jul 18, 2025 / 02:45 PM CDT Updated: Jul 18, 2025 / 02:45 PM CDT ...