As Willie G Davidson says, the company has brand loyalty and recognition and some new products lined up as well. So, those die-hard Harley-Davidson bikers can ride on into the sunset.

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DELAFIELD, Wis. (CBS 58) -- Willie G. Davidson is a retired Harley-Davidson icon who grew up with gasoline in his veins, Milwaukee iron in his bones, and a keen eye for design. But the 88-year old's ...

Willie G. Davidson, a third-generation executive from one of the most recognizable brands in the world, was an integral part of all those stories and shares a uniquely personal side of his life at ...

Motorcycle maker Harley-Davidson said its longtime styling leader Willie G. Davidson will retire, effective April 30. The 78-year-old Davidson is grandson of one of the company's founders and has ...

The Harley-Davidson Museum will host an exclusive exhibition of paintings, sketches, artifacts, photos and more from the personal collection of Willie G. Davidson, grandson of one of the company's ...

Harley-Davidson icon Willie G. Davidson will receive a lifetime achievement award at this year’s Sturgis Motorcycle Rally in South Dakota in August. Willie G. is the grandson of company co-founder ...

The grandson of one of the founders of Harley-Davidson talks to WISN 12 News' Kathy Mykelby about the 110th anniversary and the company history Updated: 10:42 PM CDT Aug 5, 2013 WISN 12 News On ...

FOX6's Ted Perry talks with Willie G. Davidson To think at one time, there were 150 American companies making motorcycles. Now there's just two.

The company’s 121 st anniversary honors Bill ‘Willie G.’ Davidson, the company’s former senior vice president and chief styling officer. Harley Homecoming celebrations had previously been ...