There seems to be little middle ground here, but during my two-day ski trip to Santa Fe, I decided to try Wild deodorant to see if it could stand up to the stink. Wild just launched its expansion ...

A relative of the late Queen Mother has scooped almost £40million after selling his deodorant brand Wild. Unilever bought the company in a deal reportedly worth £230million, valuing the 17 per ...

Wild is a UK-based refillable bodycare brand that originally launched with a line of deodorant. How it works: Pick your aluminum case and pop in a refill. Currently, there are 12 scents to choose ...

In 2021, it expanded into grocery retail through Sainsbury’s, Boots and Holland & Barrett and quickly became the UK’s number one natural deodorant brand. A key driver of Wild’s success was ...

Unilever has confirmed its acquisition of British refillable deodorant brand wild, reigniting debate about whether buy-outs are good news for sustainable challenger brands. The Anglo-Dutch FMCG giant ...