advertisement 10-06-2022 DESIGN Why Wikipedia wants a ‘sound logo’ More brands are creating audio branding, including Wikipedia, which wants to create the ‘sound of all human knowledge.’ ...

Now, Wikipedia has an iconic audio mark of its own: a fluttering of book pages, keyboard clicks and synthesize tones it calls " The Sound of All Human Knowledge." ...

The Wikimedia Foundation, the nonprofit behind Wikipedia, is looking to grow that outside presence. The organization plans to use its new sound logo to identify itself on audio-first platforms.