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DeepSeek and Midjourney are about the only exceptions: their logos look like a whale and a sailboat on the sea. But maybe they will soon get sucked into the circular logo maelstrom. Why so many ...

the use of numbers in brand names and logos. Why might a seemingly arbitrary number like 8—or 27 or 63, for that matter—be worth fighting over? And are some numbers worth more than others?

Obama is often hailed as the greatest rhetorician of our age. His one weakness, if it can be called a weakness, is that he is ...