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the use of numbers in brand names and logos. Why might a seemingly arbitrary number like 8—or 27 or 63, for that matter—be worth fighting over? And are some numbers worth more than others?

Creating a style guide involves getting your team together, especially those who work with your brand a lot. You’ll gather ...

Obama is often hailed as the greatest rhetorician of our age. His one weakness, if it can be called a weakness, is that he is ...