This white paint is the result of six years of research building on attempts going back to the 1970s to develop radiative cooling paint as a feasible alternative to traditional air conditioners.

However, this whiter-than-white paint has a darker side. The energy required to dig up raw barite ore to produce and process the barium sulfite that makes up nearly 60% of the paint means it has a ...

A new super-white color of paint is so bright you might just need shades. Developed by scientists at Indiana’s Purdue University, the new whitest white acrylic paint reflects 95.5 percent of ...