Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces ...

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad campaign, which focuses on the company’s new line of denim products, is centered ...

The Euphoria star fronts the label's fall denim collection under the tagline: " Sydney Sweeney Has Great Jeans." The pun has drawn widespread backlash on social media and reignited conversations about ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...