Search Engine Land » PPC » Bluesky for PPC: What you need to know Chat with SearchBot Please note that your conversations will be recorded. Bluesky is quickly gaining attention as a growing ...

Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.

Commissions do not affect our editors' opinions or evaluations. Pay-per-click (PPC) advertising is all around us. Whether you’re conducting a Google search or scrolling through social media ...

Here are some key observations and what they mean for PPC marketers. Since these cross a variety of brand/non-brand campaigns in various verticals, I indexed the results against the average.

It’s a revolutionary technology because it’s trained to learn what humans mean when they ask a question ... Learn how to connect search, AI, and PPC into one unstoppable strategy.

3. Google Analytics’ attribution models don’t offer a full picture of your user journeys Finally, the attribution models in Google Analytics 4 (GA4) also mean PPC marketers don’t gain a full picture ...

Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community? Here ...