Toyota’s data shows it could sell 100,000 to 150,000 compact trucks a year in the U.S. alone to address the appetite for a more affordable entry-level truck.

While Toyota seems to be all in on the idea, it’s not just about market timing. It appears as though Toyota is already well into working on a small truck for the Brazilian market.

Toyota just recalled models of its only full-size truck, the Toyota Tundra. The Tundra is its largest truck and the Tundra Hybrid is its most expensive pickup, starting at $58,005.

Toyota is looking at expanding its truck portfolio here in the United States to include a smaller rival for the Ford Maverick and Hyundai Santa Cruz, a company executive has admitted.

According to a report from Automotive News, Toyota is working on plans for a line of back-to-the-basics compact pickup trucks to slot below the bestselling Toyota Tacoma.

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