Enhancing Account Scoring & Targeting An over-the-counter pharmaceutical company’s sales organization was using two teams to promote products to different specialist and generalist physician audiences ...

In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about ...

Yaniv Golan is Founder and Partner at lool ventures, an early-stage fund. We take pride in identifying Israel’s best founders early. As venture capital investors, we’re not just financial backers; ...

2. Adopt an AI-first stack from day one. Use AI-forward customer relationship management (CRM) for automatic notes, call ...