Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest. According to a new report from CMO Council and KPMG, 70% of ...
Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.
Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. The success of any business greatly relies on marketing; ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask a room full of business leaders, marketers and entrepreneurs to define the difference ...
Q: How has Outreach been affected by Covid-19? MA: It’s interesting as a company, we have spent a lot of time making sure that people were safe and that our customers had what they needed. We started ...
The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
Marketing Automation is complimentary to CRM systems like Salesforce, MS Dynamics, NetSuite, Sugar and others, and is the natural next step to your email marketing campaigns. Think of email as like a ...
The words marketing and advertising are used interchangeably so often that it's easy to think of them as synonyms. Is the YouTube pre-roll considered marketing? Does a video on a company's home page ...
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