Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask a room full of business leaders, marketers and entrepreneurs to define the difference ...

What is the real difference between marketing and advertising? The real difference is advertising is the part of marketing that advertising gets the ideas communicated to people while marketing is the ...

David Spinks is the CEO of CMX Media and host of CMX Summit, the premier resource and event for the community industry. He also writes at WhatSpinksThinks. This post originally appeared on the CMXHub.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. More and more retailers are looking to monetize their data, forming deals with DSPs, ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

The words marketing and advertising are used interchangeably so often that it's easy to think of them as synonyms. Is the YouTube pre-roll considered marketing? Does a video on a company's home page ...