What can small businesses do to stand out in a crowd? The market has become extremely noisy. Getting your ideal client to notice you is difficult. But correctly positioning your brand and ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

Becoming a paid speaker may be appealing to share your personal and professional brand and generate an additional revenue stream. What does it take to become a paid speaker, though? During our ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Co-founder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. Whatever your opinion may be, if you’re a CMO, it’s time to start ...

This article outlines how to leverage ChatGPT to proactively build professional authority and visibility. It provides specific prompts to generate thought-leader posts, quotable one-liners, a personal ...

Opinions expressed by Entrepreneur contributors are their own. Want to grab your customer’s attention? Don’t just tell them how great you are. Tell them the enemy that you stand against — and fight to ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...