Some networks are more comfortable with linear because they have an older audience. Yet, with TV ad dollars defecting to connected TV, networks must strike a balance by broadening their reach into ...

Showtime‘s linear network, which launched more than four decades ago during the early days of cable, will officially get a new name on January 8, 2024. The network will be rebranded Paramount+ ...

That continues to be the case: In 2024-25, network series (excluding live sports and news programs) drew, on average, about 90 percent of their linear viewing in the first week after an episode aired.

Bob Iger Says Disney’s Linear TV Assets Are “Not a Burden” The studio’s broadcast and cable assets look to be off the auction block as they are managed alongside evolving streaming platforms.

Comcast's cable spinoff is a chance to roll-up other distressed linear TV assets, ... The cable network portfolio generated an estimated $7 billion in revenue for the 12-month period ending Sept. 30.