Here's how to pressure test your value proposition and craft messaging that converts. The post If your value prop sounds like ...

What is your value? Most of us feel a pang of anxiety when we’re asked to define our personal value proposition. It can be ...

Are your prospects and clients behaving differently? Have they started asking for different things? If so, their requests could signal an emerging, migrating value proposition. It is essential to ask ...

A value proposition is a statement or promise you make that attempts to position your brand as worthy of being noticed and purchased from. Basically, a value proposition helps your customer answer the ...

These are the next-gen clients. They need professional advice, and their relatively young age can have a positive effect on your book’s age profile and depletion rate — the percentage of accounts that ...

particularly when disconnected from customer value propositions. Here are my suggestions for crafting your company's core values, based on real results. Your success (and your impact on others ...

A value proposition. They ask job seekers about it ... This is about the value you bring to the employer, not just a list of your past qualifications and job titles. This is about how you can ...

Before knowing your mission or your value proposition, people are going to see your company name. First impressions matter, so it’s mission-critical that your organization’s name accurately ...

Your personal brand is your professional reputation—it's the unique value proposition you offer to your organization and the world. It's the perception that others have of you, and it's ...

Your clients have a problem that needs to ... while the marketing strategy outlines the overall value proposition. In some cases, the strategy and the plan may be incorporated into one document ...