Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...

When was the last time you revisited your company's mission or vision statement? Do you even have one? Your brand strategy includes your mission and vision statements because those are the top of your ...

You’d be hard-pressed to find an employer whose organization didn’t undergo change in 2020. For so many, it isn’t a matter of whether change occurred but how much and what kind. When you look back on ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

Understanding these key components will assist you in articulating your organisation’s big picture purpose, activities and end goals. Vision is the highest-level purpose of the organisation. It ...

Every few years, organizations announce a grand unveiling: a refreshed strategy, a sharper mission statement, an evolved vision and updated values. Leadership beams with pride. Internal comms rolls ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...

Looking toward the next decade of growth and innovation, Fulbright College has introduced a revitalized mission statement that articulates its vision for transforming lives through education, research ...

PETOSKEY — The Crooked Tree Arts Center recently unveiled a new strategic vision and mission statement for the local arts organization. According to a press release, the announcement marks a ...

SALISBURY — City Council members began drafting a new vision and mission statement with residents’ input on the first day of their retreat Monday night. Council members agreed to ditch the current and ...

A family mission statement lays out principles and goals in a few sentences. The aim is to avoid the fighting that has ...

The Ellbogen Center for Teaching and Learning empowers educators to create transformative learning experiences through relationship-rich education, evidence-based teaching practices, and meaningful ...