Mansi Dhorda works at E2M Solutions Inc., a digital marketing agency. She is well-versed in all things Content Marketing and Branding. During her free time, she runs her Instagram page for handmade ...

Most people don’t decide to work with a financial advisor after one interaction. You need multiple touch points over time.

How many times have you added a consumer product to your virtual cart only to get distracted, hesitate, or simply exit out of the window? And how many times have you seen an ad for the very same ...

With millions of mobile options in app stores, competition for attention is higher than ever. That's why it's so critical for marketers to engage key audiences to ensure the longevity and visibility ...

Paid search, or pay-per-click (PPC), is a staple of many digital marketers, and though effective, it is more significantly more powerful when coupled with other marketing strategies, particularly ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Over 90 percent of marketers say that retargeted ads are as good as or ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global attribution leader, today released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Many marketers learned from marketing classes that it is less costly to sell more to ...

But what about those prospects whose attention we have captured through any one of these programs, but who have not yet converted (e.g., downloaded a white paper, signed up for a free trial, etc.)?

Over the weekend, my son and I were looking at new car options on Edmunds.com. After about 45 minutes on the site, I decided to leave the virtual showroom only to be 'stalked' by car ads for the next ...