Sarah Teng joined TikTok in December 2020 as as a technical product specialist. When she left in 2024, she worked on a global ...

If your product doesn’t require a token to function, focus on achieving product-market fit (PMF) first. Launching a token too ...

Product Management And Product Marketing: Yin And Yang The product manager and product marketer are the yin and yang—or in other words, they’re different sides of the “same coin.” ...

Define Product Marketing Strategy. Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product ...

A marketing plan should provide a detailed description of the product offered. This includes color, size, shape and other characteristics that distinguish your products from others on the market.

Elaine Weiner has joined Instagram as Director, Global Head of Consumer Product Marketing. She shared the news of her new ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

He says that the abolition of cookies and the move to first party-data plays into what his company has always done, but that data suddenly has even greater value for the marketing team now too ...

You’ve spent weeks and months building your product. Now it’s time to launch it for the world, but you don’t know where to begin. The fact that 95% of newly launched products fail every year ...

The product that Samsung is trying to sell at the moment is AI. The business has unveiled a slew of AI product offerings over the past 18 months – something that has helped it get the jump on its big ...