Google is so embedded in the infrastructure of the web that you don’t always know when it’s there–but Google isn’t just tracking your movements online so it can sell ads. It also provides Google ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Analytics are a key part of running any website, and Google Analytics has been a favorite for many thanks to its powerful tools and relatively easy setup. Now, after more than a decade, Google ...

Google has started pulling the plug on Universal Analytics today, as GA4, the new standard, takes over. Universal Analytics has been in place for Google Analytics since 2012, with it acting as the ...

Google Analytics is the website and marketing measurement platform of choice for many. New reports and tools are added on a regular basis. Plus, we can connect other Google data products such as ...

Google offered some insights yesterday into its innovative, data-driven HR process. “All people decisions at Google are based on data and analytics,” said Kathryn Dekas, a manager in Google’s “people ...

Here's why importing your conversions from Google Analytics and then using it for optimization of your Google Ads campaigns doesn't always make sense. As an alternative to setting up Google Ads ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Google will deprecate Universal Analytics next year, the company announced. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will ...

Google Analytics reporting is now delayed for a “majority of users,” Google confirmed just now. Google said this impacts event data for Google Analytics 4 (GA4) and Google Analytics for Firebase, ...