Fragmented attention is one of life’s challenges. You are trying to have an important conversation and you get a text. You are running to the store while simultaneously listening to the news, juggling ...
Trace eyeblink conditioning is a popular technique designed to explore the neural mechanisms that underpin motor learning in ...
The blog posts I’ve written so far have mostly focused on fairly recent films, such as Twilight or Harry Potter. But today, I want to write about a classic film that used, appropriately enough, ...
Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...
The American Journal of Psychology (AJP) was founded in 1887 by G. Stanley Hall and was edited in its early years by Titchener, Boring, and Dallenbach. The Journal has published some of the most ...
When you’re sick or have a headache, you tend to see things a bit differently. An ill-feeling human will display a cognitive bias and expect the world to punish them further. The same is true of honey ...
A while back, [Kutluhan Aktar] was trying to hack their chickens, quails, and ducks for higher egg production and faster hatching times by using a bit of classical conditioning. That is, feeding them ...
A new study, led by Makoto Mizunami and colleagues at Tohoku University in Japan, demonstrates classical conditioning of salivation in cockroaches, for the first time in species other than dogs and ...
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