Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Cross-Channel Marketing Can Transform Your Small Business — Here's How to Build a Winning Strategy Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing ...

Learn how distribution channels move goods from producers to consumers, including the roles of wholesalers, retailers, and agents, and understand direct and indirect channels.

Matt Holt, CSO at Digitas UK, argues that the future of marketing lies not in better tools but in better systems and a shift ...

Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given the rise of ...

Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers across global markets. While Millennials and ...

As the pharmaceutical industry moves beyond rule-based omnichannel marketing, a new era of agentic systems is emerging, in which AI-powered agents collaborate with humans to orchestrate engagement, ...

TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize ...