CRM systems, software, and strategies help your business gather critical information about your customers. This information can be used to build marketing campaigns, create targeted advertisements ...

I had the chance to talk to Dan Roche, CMO at Workbooks, about how AI is currently being applied to CRM and which business challenges it may help solve in the future.

The real challenge of CRM success isn't choosing the right system, but ensuring your team is trained and supported for ...

Sales teams are always looking for ways to improve efficiency, close deals faster, and keep leads engaged. A Sales CRM system plays a vital role in managing customer interactions, tracking leads, and ...

Our team of writers and researchers review CRM software by rating each product against the key features businesses care about: ease of use; value for money; the ability to scale, plus the depth of ...