Before investing in an expensive new MarTech system, consider these tried-and-true methods of moving your marketing initiatives forward. I know far from everything about B2B marketing. However, over ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

The key elements of any successful marketing plan include the concepts of product, price, place and promotion, also known as the four Ps of marketing. The marketing mix of the four Ps functions as a ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

In the wide world of marketing, there are a ton of things that you could learn how to do. The explosion of digital marketing has left us with hundreds of specialized roles, skills, and niche areas for ...

If your marketing well has run dry, try these basic ideas — they still work like a charm to bring in more site visitors. Never depend on only one or two channels when driving web traffic to your site.

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, ...

One person told me, but Robert Kirkman is writing it. The Walking Dead Deluxe reprint series outsells 75% of the new comics in store. His other projects, such as Oblivion Song, sold poorly for us ...