As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Alistair Macrow, the former global CMO and recently departed UK CEO of McDonald’s, says marketers must tie their work closely ...

Burger King, Specsavers, O2 and Ikea were among the big winners at the 2025 Marketing Week Awards, which also saw Bupa win ...

This is the mindset of digital-first enterprises. Their product managers are running particular product lines as an ...

DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, today announced the appointment of ...

Ricky Khetarpaul aims to guide the beverage company’s bold leap into energy drinks while keeping growth efficient and ...

Today's CFOs are more than scorekeepers; they balance control with growth to build long-term value. With a value-driven ...

iGaming software supplier SOFTSWISS announced that its Chief Marketing Officer, Valentina Bagniya, will take the stage at the ...

PURCHASE, NY: Mastercard chief marketing and communications officer Raja Rajamannar is stepping down, passing the baton to ...

Perhaps the most underappreciated analyst skill is their ability to navigate “unknown unknowns.” Leaders do not always know ...

Mastercard (NYSE: MA) announced today that Jill Kramer will join the company as Chief Marketing and Communications Officer, ...