As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...
Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.
Alistair Macrow, the former global CMO and recently departed UK CEO of McDonald’s, says marketers must tie their work closely ...
CX drives growth. Customer experience in marketing improves retention and revenue, and there’s a strong link between seamless CX and improved business outcomes. AI personalization. AI and data ...
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DXC Appoints Anthony Pappas as Chief Marketing Officer to Lead Next Phase of Brand Transformation
DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, today announced the appointment of ...
This is the mindset of digital-first enterprises. Their product managers are running particular product lines as an ...
PURCHASE, NY: Mastercard chief marketing and communications officer Raja Rajamannar is stepping down, passing the baton to ...
Mastercard (NYSE: MA) announced today that Jill Kramer will join the company as Chief Marketing and Communications Officer, ...
iGaming software supplier SOFTSWISS announced that its Chief Marketing Officer, Valentina Bagniya, will take the stage at the ...
Ricky Khetarpaul aims to guide the beverage company’s bold leap into energy drinks while keeping growth efficient and ...
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