Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

1. Insights and Analytics. Marketing strategies are only as strong as the insights behind them. By linking professional contact information with rich consumer attributes—interests, affinities, ...

To win young customers who grow up in today’s fragmented attention economy, leaders need to deploy strategies specifically ...