4+4: Ate. Four plus four is eight, or "ate." (See "ate.") Alpha male: Taken from animal ethology, an alpha male is the dominant member of a group of males, or just a male who is in charge.

He canvassed people for ideas nearly 20 years ago; many suggested the name “Gen A”. But rather than go back to the start of the Latin alphabet, he pivoted to the Greek one. “Alpha” has ...

“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands Marketing ...