If the FTC wins, Meta could be forced to break itself apart and spin off WhatsApp and Instagram, which would upend the company’s core digital advertising ... it has taken us to get our act ...

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to all advertisers worldwide. The expansion ...

Instagram, which Meta has owned for over a decade, accounts for half of the company's overall advertising revenue. "Instagram has also been picking up the slack for Facebook on the user front ...