Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

The NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los Angeles Lakers legend who died Wednesday at 86, but the man who designed ...

After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo. By Benjamin Hoffman Shortly ...

Literally! That's his silhouette that graces the logo. So how did that happen? Hear from West himself in an appearance on Paul George's podcast. But below that is more from a Los Angeles Times ...

No one knows for sure who the NBA logo is based on, but everyone knows it’s Jerry West. If the league is still around in 100 or 1,000 years, it should always be Jerry West. He was that good.

The man who has long been associated as the source of inspiration for the league's "the Logo" died Wednesday morning. Stream Los Angeles News for free, 24/7, wherever you are. Jerry West was an ...

(He was also elected as a player and an Olympian.) West’s drive is so indelible it is immortalized in the NBA logo—that’s a silhouette of the 6-foot-3 West blazing to the basket, a sinewy ...

West is remembered not only as an all-time great player (his silhouette is the NBA logo!) and executive, but as the greatest combination of player and front-office exec in NBA history and possibly ...