David Stern went to his grave without admitting that Jerry West was the inspiration for the NBA logo. West died Wednesday at 86 knowing with certainty that he was “The Logo” — and he wasn ...

Literally! That's his silhouette that graces the logo. So how did that happen? Hear from West himself in an appearance on Paul George's podcast. But below that is more from a Los Angeles Times ...

After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo. By Benjamin Hoffman Shortly ...