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I'll run you through the details -- and what to look out for. How American Express adjusted its welcome offer language Here's how Amex changed its language on the Platinum Card.

The card_name, card_name, and card_name have higher-than-usual welcome offers and might interest some of you who are planning to travel to Europe. Just remember that they take a 5/24 spot.

One card simply stated: “Thank You for Being My Person.” According to the Greeting Card Assn., Americans purchase around 6.5 billion cards each year.