The macronutrient is being touted as the key to weight loss, muscle gain and feeling full all day. And sure, it doesn’t hurt that eating it can be as easy as scooping a bit of powder.

A loss of 1-2 pounds a week is about right ... This doesn’t just mean eating more food. To gain weight in a slow and steady way that lasts, you can: “Dieting” is a concept most people ...

We need roughly a gram of protein per pound of body weight.” In addition to helping ... celebrity style, fashion week updates, culture reviews, and videos on Vogue.com.