When it comes to making your site lead-generation-friendly, it is not a question of if but when. In optimizing your website, you can increase your conversions and make sure you see greater success ...

This is how the online lead generation process for gathering inbound leads typically works: Prospects discover your business through one of your marketing channels (social media, blog, website ...

However, all lead channels, including lead-generation forms, require ongoing monitoring and maintenance to ensure optimal performance to capture every potential lead. A broken form prevents visitors ...

Google Ads is testing a new way for businesses to capture customer information with lead form extensions. This new ad extension was spotted by Steven Johns, who notes that he has access to it in ...