While it was more than just AT&T who prepared a campaign for the web's official debut of banner ads on October 27, 1994, the telecom company reportedly saw remarkable click-through rates of 44% ...

A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses ...

Since the first banner ads appeared in 1994 ... broad spectrum of studies on internet advertising effectiveness measured by direct response and branding metrics. The few studies that have included ...