A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses ...

report from the second-quarter of 2013 also found that standard in-app banner ads average a 0.39 percent click-through rate, while mobile Web standard ads generate a 0.32 percent click-through rate.

Both then and now, Gurman’s sources suggest that Apple Maps ads will take a form similar to the App Store’s search ads — and those in Google Maps. These wouldn’t be random banner ads for products on ...