Jeffrey Segal, MD, JD, a medico-legal expert and the founder of Medical Justice, is calling attention to a landmark federal ...

Due to an ad blocker, your analytics may report 5,000 people on your website, even though it’s actually 6,000! You’ll never “see” the rest of the people because the data was simply never ...

An increasing number of phishing websites use web analytics services and have unique tracking IDs in their code, security researchers have found. Whether intentional or accidental, the use of such ...

Adobe Predictive Analytics uses mobile and web data, along with other sources, to aid marketers and data analysts in developing materials and approaches. Adobe was cited as a “Leader” in The ...

Even after discovery, it can be difficult to ascertain which website users were tracked and the extent of that tracking on an individual or collective basis. See Martinez v. D2C, LLC, Case No. 23 ...

Implement An Auxiliary Out-Of-The-Box Tool This will complement your web analytics systems with functionalities that third-party cookies previously covered. This approach offers much lower initial ...

Web analytics and tracking cookies play a vital role in online advertising, but they can also help attackers discover potential targets and their weaknesses, a new report shows.

Marketing web analytics tools didn’t provide the necessary insights to pinpoint root causes for page underperformance, prompting the SEO team to turn to server access logs.

In 2020, Apple updated Intelligent Tracking Prevention in Safari and, in 2021, Mozilla rolled out Total Cookie Protection in Firefox to clamp down on tracking via third-party cookies.

Mixpanel is a product analytics tool and one of the top low-cost alternatives to Google Analytics 4. The tool assesses and measures user interactions and provides valuable insights allowing ...

The problem lies in the misconception that analytics begins with metrics. In reality, analytics should start with a systemic or holistic examination of, first, the organizational situation (problem) ...

Cloudflare Web Analytics will be available, for free, to any website owner, whether they are an existing Cloudflare customer or not. For website owners and businesses, analytics are the backbone ...