25 analytics software platforms compared - a quick start guide to identifying the right Web Analytics tools for your business. Is your organic traffic disappearing?

Web analytics may well be the answer to that age-old marketer's conundrum: I know that half my budget works I just don't know which half. The main benefit of digital media is its 'trackability'.

Search Engine Land » Platforms » Google » Google Analytics » Detailed Comparison & Review Of Web Analytics Software Underway Chat with SearchBot Please note that your conversations will be ...

Although Web analytics have been around nearly as long as the World Wide Web itself, the latest crop of software upgrades in this space makes it easier than ever to precisely study what’s ...

NetIQ Corp. this week unveiled an upgrade to its flagship WebTrends Web analytics software that aims to let business users predetermine what they would like to measure and analyze about a ...

IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics. With the purchase, IBM intends to expand its business analytics capabilities with ...

While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed. IBM will add Coremetrics into its portfolio of business ...