The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files ...

Adobe Systems Inc. said Tuesday that it will buy the Web analytic software company Omniture Inc. for about $1.8 billion, giving the maker of content-creation software a way to let marketers ...

James Goodnight, the founder and chief executive of analytic software giant SAS, has a good take on IBM’s strategy as it tries to take out his business. “They tried to buy SAS, and we wouldn ...