News

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.
This type of perm makes straight hair look wavy and natural. It’s also a great style if you want your difficult-to-curl hair to look like it has more volume. You can also get different perms ...
Michael Cera went through a lot of hairstyle “iterations” before deciding on his look in the upcoming movie ‘The Phoenician ...
Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you're probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...
"The style was intended for people with coarse hair texture who wanted a softer, more defined curl, something similar to a perm," Vercher ... or just long curly/wavy hair looks." ...
This goes for hair, as well ... looser perms for a wavy beach look (or a faux natural curly look). None of these resemble the dreaded 1980s perm, so it appears we are safe from its chemically ...
Works great with thick, wavy, frizzy hair. After washing its easy to brush and not greasy at all. So impressed with it. Will order again." Some users felt it left hair feeling a bit dry Celebrity ...
My hair was wavy and remains so to this day. 2B, fine, thick waves that require a little more love than the stroke of a boar bristle brush. Now I’m incredibly grateful for my wavy hair.