which the company described as an "updated brand identity," which would "better represent who Walmart is today," feature a thicker font, deeper blue background and a brighter yellow spark icon.

So now the blue of the background is a bit deeper ... to increasingly use the yellow spark alone in advertising with no other text, not even the word "Walmart" sometimes. At one point last ...

Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones and its heritage of blue, while ushering in new updates to keep the brand fresh." ...

The last time Walmart ... no matter where or how they want to encounter the brand.” Included in the 2025 refresh are more vibrant yellows and blues (technically True Blue and Spark Yellow ...