Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

Retailing giant Walmart has unveiled a new logo to start the new year ... Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones ...

The Walmart “spark” (the yellow sunburst logo) also received a little makeover. Emphasis on little. The company says it now “exudes the energy of Walmart and remains a beacon that guides ...

Walmart has redesigned its logo, drawing a mixed reaction online ... deeper blue background and a brighter yellow spark icon. Social media users were quick to respond to the changes.

Several people online noted that they thought the new logo looks "exactly ... that differentiates Walmart from the crowd,” according to its website. Meanwhile, its spark image (the yellow ...

The updated logo is a thicker rendition of the figure designed to resemble Walmart founder Sam Walton’s “classic trucker hat.” Now, the six Spark Yellow legs are brighter and bolder against ...