There are brand ambassadors, and then there’s Jari-Matti Latvala, current principal of the Toyota ... WRC championship—an indiscretion that opened the door to a first WRC title for the Subaru ...

Although Subaru ... WRC towards the end of the 2001 season Toyota, meanwhile, fell somewhere between its rivals. Its new Corolla WRC borrowed heavily from the previous Group A Celica GT4 (in ...

Toyota recently filed a trademark for the GR Celica nameplate, hinting at the sports car legend's exciting return.

The last report about the on again/off again sports car being developed jointly by Toyota and Subaru was that it's ... but it will arrive bearing the Celica name sometime in 2010.

Opinions expressed by Forbes Contributors are their own. Michael Harley is a noted automotive industry expert and author. The Toyota Celica was a compact sports car produced by Toyota from 1970 ...