Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

WEST MIDDLESEX — The Cochranton softball team lost to West Middlesex 4-3 in non-region contest at West Middlesex High School on Tuesday. The Cardinals trailed after the first inning. A two-run ...

Jerry West is on record saying he’d be fine with someone replacing him as “The Logo” of the NBA, but it may be unlikely to happen. This conversation is relevant now after Brooklyn Nets guard ...

The silhouette on the NBA logo—a player dribbling and swiveling between a red and blue background—is Lakers legend Jerry West. Fans know this. West knows this. Alan Siegel, the man who ...

How is that possible? The answer: West inspired the NBA's iconic logo. Here's how West earned that prestigious honor and how he felt about being the face (or at least the silhouette) of the league.

consider this – West’s most recognizable nickname is “The Logo” because his iconic silhouette was literally the inspiration for the league’s famous logo. West was key in boosting the ...

Literally! That's his silhouette that graces the logo. So how did that happen? Hear from West himself in an appearance on Paul George's podcast. But below that is more from a Los Angeles Times ...

West, the Lakers legend who died Wednesday at the age of 86, earned several monikers during his playing career. "Mr. Clutch." "The Logo." Who could forget "Zeke from Cabin Creek"? And ...

Jerry West, about two years ago, was on a podcast talking about Bill Russell. He called Russell the greatest winner to ever play professional basketball. West, also on that podcast, then said this ...