The complicated answer is that this all started back on Vine, the now-defunct, short-form video platform that predated TikTok. SEE ALSO: Vine is dead. Let's keep it that way. But first ...

Let’s rewind for a sec. Twitter (now known as X) bought Vine before it even launched in 2012, dropping $30 million on the idea that people would want to make and watch six-second looping videos.